Tools for telling the IU and the IUAA story
IUAA chartered communities use a variety of tools to communicate with the IU alumni audience. These tools include:
- Encompass email service
- Social media services, such as Facebook and X
- IU Visual Branding Resources, a suite of resources & from IU Communications, customized by the Advancement Marketing Team
As communicators, it’s important that we use these tools to gain instant recognition from IU alumni. As IU messengers, it’s important that we present IU in a similar way to continue strengthening IU’s brand recognition. IUAA offers three guides to help maximize these tools. In addition, Indiana University offers a number of helpful resources.
IUAA helper guides
- Email messaging guideThe IUAA partnership with Encompass is a great opportunity to be directly in touch with your group.
- Social media guideShare your story with alumni in a quick, easy, and engaging way.
- Visual branding guideWhen it comes to visuals, let IU's brand do the heavy lifting!
- Email Knowledge BaseYour resource for tips, training, and answers to frequently encountered issues
Rock-solid resources from IU
- Brand websiteIU Communications offers a wide variety of building blocks to help all communicate the IU story.
- Photos from IUAADon’t forget: Your IUAA offers a wide variety of photos on SmugMug.
- Photos from IU ArchivesIU Archives offers photos from the beginning of IU time (or almost, anyway.)
- Photos from IU Indianapolis Image CollectionIU Indianapolis Image Collection offers photos from the start of the twentieth century.