Social media policy

The purpose of this policy is to ensure that all official social media accounts, including corporate and alumni community accounts are managed effectively and consistently to represent Indiana University Alumni Association (IUAA) accurately and professionally. This is also to ensure that there is compliance with Senate Enrolled Act (SEA) 202 and the Indiana Board of Trustees resolution that created the Indiana University Statement of Policy on Institutional Neutrality.

This policy applies to all staff members and volunteers who manage or contribute to official social media accounts, including those alumni communities which are considered extensions of the IUAA.

A social media platform is an online environment that enables individuals and groups to connect, share, and exchange information, including ideas, opinions, and media content, to foster dialogue and community engagement. Examples include, but are not limited to Facebook, Instagram, LinkedIn, and Twitter/X

Chartered Alumni Communities consist of constituent societies, alumni chapters, regional campuses, and affiliate groups (hereinafter referred to collectively as the “Chartered Alumni Communities” or each a “Chartered Alumni Community”) Those impacted by this policy include Chartered Alumni Communities that have an assigned IUAA staff liaison support. Those managed by campus, school, and unit partners are strongly encouraged to adopt a similar policy.

1. Staff Presence: All official social media accounts, including official alumni community accounts, must have designated IUAA staff members who are responsible for monitoring content. This ensures that our messaging remains consistent and aligned with our organizational values and goals.
2. Content Management: All social media content is subject to be reviewed and edited, as needed, by designated staff members to confirm relevance and appropriateness.
3. Brand Consistency: All social media content should adhere to brand guidelines. This includes using approved logos, colors, and messaging to maintain a cohesive brand identity across all platforms.
4. Compliance and Ethics: Staff members must ensure that all social media activities comply with applicable laws, regulations, and organizational policies.
5. Training and Support: The IUAA will provide training and resources to help staff members and volunteers effectively manage social media accounts.

• Staff Members: Responsible for managing and/or monitoring social media accounts, including content creation, moderation, and engagement and compliance with applicable laws, regulations and organizational policies.
• Alumni Volunteers: Assist in the management of social media accounts, including content creation and engagement, under the guidance of staff members
• Supervisors: Ensure that staff members and volunteers are adequately trained and supported in their social media responsibilities

This policy will be reviewed and updated as necessary to reflect changes in social media practices and organizational needs.

An official social media account is defined as any account on a recognized social media platform that is managed by or represents a Chartered Alumni Community. This includes any account established or maintained with the intention of representing the IUAA, its alumni network, or Chartered Alumni Communities.

• Senate Enrolled Act 202
• Indiana University Statement of Policy on Institutional Neutrality
• IUAA Social Media Guide