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Homefield Comes Home to Bloomington

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In the latest episode of We Are IU, hear how Homefield Apparel’s CEO and co-founder, Connor Hitchcock, turned a moment of fan fury into a fandom-fueled empire. A proud IU alum, Connor shares the heart (and hustle) behind Homefield, the revival of nostalgic design, and the decision behind the brand’s first brick and mortar location in Bloomington.

Host

IU alum Galen Clavio, PhD’08, is the associate dean for undergraduate education for the IU Media School and serves as director of both the Sports Media program and the National Sports Journalism Center at IU Bloomington.

Guests

Connor Hitchcock, BS’16, is the CEO and co-founder of Homefield Apparel. Connor grew a 2015 t-shirt design into one of the most well-recognized collegiate apparel brands in the nation. He previously served as an adjunct professor teaching brand strategy at the IU Media School.

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