For questions about advertising options, contact Sharon Martin at sharon@martindirectmarketing.com.
Advertising Rates
Rates & Specifications
Indiana University Alumni Magazine
Published twice a year, the IU Alumni Magazine’s mission is to share the spirit of IU. Each issue—delivered to approximately 46,000 households—is designed to engage, inform, and encourage participation in the life of the university.
Your advertising options
We have an advertising option for almost every budget, ranging from quarter-page ads to two-page spreads. The following table shows the ad prices per issue—the more you advertise, the bigger the discount.
Ad rates and sizes
| Ad Type | Size | 1 Issue | 2 Issues |
|---|---|---|---|
| Back Cover | 8.5" x 8.625" (requires bleed) | $4,246 | $4,034 |
| Inside Cover/Pages 1, 2, 3 | 8.5" x 10.875" (requires bleed) | $4,246 | $4,034 |
| Full Page | 8.5" x 10.875" (requires bleed) | $3,730 | $3,543 |
| Half Page | 7.5" x 4.81" | $2,438 | $2,316 |
| Quarter Page | 3.65" x 4.81" | $1,722 | $1,636 |
Schedule
| Issue | Reserve by | Ad due | Mails |
|---|---|---|---|
| Spring 2025 | March 18, 2025 | April 4, 2025 | May 15, 2025 |
| Fall 2025 | Sept. 23, 2025 | Oct. 10, 2025 | Nov. 20, 2025 |
| Spring 2026 | March 17, 2026 | April 3, 2026 | May 14, 2026 |
| Fall 2026 | Sept. 22, 2026 | Oct. 9, 2026 | Nov. 19, 2026 |
Alumni Insider e-newsletter
Alumni Insider provides exactly what the name suggests—an insider’s compilation of the IU content that matters most to alumni. With a regular click-through rate of better than 6 percent, Alumni Insider is emailed monthly to our most engaged alumni and donors.
Ad rates
| Ad type | Size | 1 Issue |
|---|---|---|
| Standard | 280 x 280 pixels | $1,100 |
- JPEG (.jpg or .jpeg)
- GIF (.gif)
- PNG (.png)
Email ads to Sharon Martin at sharon@martindirectmarketing.com.
The monthly Alumni Insider e-newsletter typically sends over a seven-day period starting on the Monday of the last full week of the month. There are some exceptions, such as holidays. Our email platform determines the best day and time to send to each recipient.
Ad materials are due the first business day in the month of the scheduled send. Ad spaces are limited—and spots fill up quickly. Reserve your ads as far in advance as possible.